Brenden Webinar Funnel

Before the deliverables

Four things I noticed
before I built anything.

The problem

The $997 ceiling is set by your calendar, not by your audience.

2,600 people follow you on Instagram and 1,441 on LinkedIn. The most expensive thing on your Stan page is the 6-Session Career Sprint at $997, and every sale of it costs you six sessions. Anything above $75 has to come out of your week, so the ceiling only moves when your hours do.

The model, in the abstract

One weekly cohort call does the job of six separate 1:1 programs.

Today each client is one person and six sessions. In a cohort, Translate, Build and Prepare are taught once a week to the whole group, resume and outreach reviews happen in a private community, and your 1:1 time goes to the moments that need you. Your framework stays the same. What changes is how many people it reaches per hour.

The maths

From a $997 ceiling to a $100K month, with the numbers shown.

The person who joins isn't buying six sessions. They're buying a tech sales offer on a path to $100K+. At $4,000 (a placeholder we'd settle together), $100K a month is 25 enrolments, and four webinars a week on cold paid traffic gets there on the base case. Every rate is an assumption we'd check on the call, and the number of webinars can be turned down to match how many people you want in each cohort.

Your 2,600 followers alone, with no ads, is closer to $8,000 a month.

	Cautious	Base	Strong
Registrants per webinar	100	150	200
Cost per registration	$15	$12	$10
Ad spend a month	$26K	$31K	$35K
Show rate	20%	25%	30%
Buy rate (of attendees)	3%	5%	6%
Enrolments a month	10	32	62
Cash collected	$42K	$130K	$250K

Four live webinars a week is about 17 a month, at $4,000 an enrolment. All figures are rounded. Cash collected is before ad spend and costs. Assumptions only, not a promise.

The objection you're already forming

"That sounds like a lot more work." It's the call you already run, made bigger.

High ticket done badly is more 1:1s, and you already have a full-time sales job. Done properly it's one 90-minute group call a week (a bigger version of the 15-minute strategy calls you take now), resume reviews in a private community, and a funnel that runs without you writing a page, an email or an ad.

So instead of explaining it, I built it. The offer, the webinar, the funnel, the emails and the ads, all below.

See what's built